Years pass, decades pass and surveys are taken. The results are largely the same. Most folks don’t care much for insurance. Insurance is still seen, at best, as a necessary economic evil. It’s still common for many insurance consumers to believe that, unless their policies have paid out on a significant loss, the premiums they’ve paid for coverage has been wasted.
Insurance people and the companies they work for don’t like this situation. However, it’s tough to make a case whether public perception is fair when, for so very long, that perception has not changed.
Really Think About the Big “I”
Take a moment to truly think about insurance. Yes, a policy’s value is best proven when insurance dollars are there; ready to pay for a loss. It’s great when, after an auto accident, your insurer sends out an expert in claims to write an estimate, arrange to have a car towed for repairs, handles reserving a rental car, and then issues a check to pay for it all (except for your deductible). The same can be said after an insurance policy pays for a loss to your home or your business. However, the real value of insurance exists each and every moment that a loss doesn’t occur and no payments have to be made. Its value is there for every home that passes years without storm damage, without windows broken by baseballs, without suffering kitchen fires or roofs caved in by snow. Value is right there in front of your eyes as you drive past businesses, apartments, schools, hotels, factories, supermarkets and shopping centers.
Modern Economies Have to Have It
Owning anything of real value is a risky proposition. The greater the value, the higher the stakes caused by possible loss or destruction. Insurance, which protects most types of property and responds to lawsuits for most types of legal liability, enables a modern economy. Regardless whether you ever experience a loss, what is the chance that you could buy a home without insurance? Do you think that owning a car is likely without access to lenders? Even if a vehicle purchase can be handled without a loan, what about the danger you pose to others while driving?
What business of significant size could operate without the security provided by commercial insurance? Can you even imagine how everyone would have to scale back in order to handle their exposures to myriad losses without the ready availability of insurance? Many aspects of our modern lives would not be possible.
Do you still have a problem understanding the value of insurance? Would you like to imagine your world without it? Insurance…..it’s worth it!